I posted a picture of my weekend on my business Instagram account the other day, just a little something to keep it personal and friendly. Colorado (where I live) is gorgeous but the comments of “Absolutely brilliant” and “Keep shining!” were off key to the image. They also made me roll my eyes and consider clicking “delete”.
Can anyone relate?
The aglothrim changes to Instagram have made engagement matter more as it helps your posts be seen (as a side note: please Mark Z don’t turn this into Facebook 2.0) HOWEVER that doesn’t mean automated comments or comment pods are always the way to go.
1. Sometimes those comments are following hashtags are used on pictures which make your automated comment inappropriate or obvious or in some cases, offensive (like “dope” on a post about abuse).
Plus, it comes across a bit selfish and self-defeating. This isn’t really engaging with the content that fellow small business owner took the time to create, it’s about getting your account out there but for what? How often has a “High five!” or an automated comment full of emoticons ever gotten you a client or solid lead?
2. Comment pods boost the visibility of your posts but I caution you to make sure that you’re also getting engagement from people who are your targeted audience and not just those who have agreed to comment on your posts. It can provide a sense of false engagement if you’re not careful the tracking metrics.
How to Deal with Automated Comments:
- If the comment, while annoying, is innocuous (for instance, a high-five) I say leave it or delete it depending on your mood. Comments do drive engagement and visibility of your post but it’s a personal choice on those types of comments.
- If the comment is at odds with the post (see “This is awesome!” on a photo of my crashed computer for reference), I tend to respond back pointing out the idiocy of their comment and suggesting tweaking what hashtags they follow or indicate why blindly following hashtags as the trigger to comment is not a good strategy. Again, this is a personal preference.
- If the comment is straight up spam advertising their service or fishing for follows, delete and, if you feel so inclined, report for spam.
What about you? Do you use comment pods or auto-comments? I’d love to hear other experiences below!