Engagement. Visibility. Sales.
The sweet sweet words of rocking it at social media.
It can be frustrating how elusive all three of those elements can be.
There are several different ways to boost your content -however – here’s a tip about the one move which boosts your posts in a way that isn’t always the most effective…. (drum roll, please)…
Sharing your professional content to your personal page. Trust me when I say that is not the best way to give your posts and business page some oomph.
Here Are My Top 3 Reasons Why That Move is a No-No:
- You’re messing with those tricky algorithms. Social media can be tough (particularly with how Facebook handles business pages) but give your post on your business page a chance to get out there and be seen before you snatch those likes and reach over onto your personal page. If your friends and family like your business page, give them a chance to thumbs up over there. The more people engage with your page, the more it will be seen and content pushed out organically in front of a larger audience. If need be, run some ads on the content you really want to have be seen.
- Don’t spam those you love. Just don’t. I love the stuff my friends do and am I happy to once and awhile see updates from their professional life or to refer someone to them if it’s the right fit? Heck yes. But if I feel as if I am being used as a captive audience/wallet or if you are friends with me to simply market to me, then things can become a bit dicey (and the “unfollow” button may be clicked).
- And Finally: Your friends/family love you (and perhaps have bought from you before) but are they truly your target audience? Do their likes or comments help push your content in front of the people you want as customers? Is the engagement and reach you achieve by sharing it on a personal page actually real engagement from real potential clients/target audience? As a business owner, it’s important to understand what you are doing on social media and how to do it well (even if that means paying for ads and/or a social media marketer). Take the time to know your audience and platform!
Once in awhile, it’s ok to share content to your personal account/network but the bottom line is- don’t rely on your friends and family to make your business page look good. You need real prospects interacting with your business!
This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!