Too often I have had people reach out to me looking for website work, graphic design, SEO or come across ‘We’re Hiring’ posts on social media looking obstinately for a graphic designer but the description ask for them to have “an eye for marketing content” and to post to social media channels.
When it comes to hiring the right people for your business, I understand budgets can foremost in the mind and can be tight when it comes to small businesses or sometimes a boss may feel they need to offer a full-time position to make it worth someone’s while.
Man – does that bum me out when I see that and I know I am not the only one.
Here’s why:
- I’m a strong social media marketer with a proven track record. I wouldn’t apply for a position to support your business because meshed in with my role are skillsets which aren’t mine.
- Lumping three separate positions into one piece is not a financially strong decision for your business. You will end up with an expert at one thing, good at the other and ‘good enough’ at the third if you are lucky.
- Paying people for the specific skills they have spent learning and refining will help your business. Hiring experts in their field on a consultant/freelance basis will be more effective and likely at a more affordable cost.
- More people, who are the right fit for your company, will apply. As mentioned in #1, I don’t apply for positions that include skill sets that aren’t in the role of a social media marketer (because I want to do a great job for clients and website design is not in my repertoire) and I am not looking for full-time work with one client so that does not appeal to me/other small businesses owners.
Next time you have a need in your business try putting the call out for an expert on a consultant basis and see if you are happier with the response.
Thoughts? Questions? Needs? Leave them below!
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