A question I am often asked is “how do I create content on social media that is liked and shared?”.
The answer (while not a guarantee) is you talk to your audience not at your audience by creating interesting content that educates and engages your online followers.
So, what does that mean exactly?
How many of you have followed accounts because your love of their images is what initially made you a fan (and had you recommending the business to others)? I know I have!
How many of find yourself actively engaging with posts from companies due to their relevant and helpful posts or because you like their personality revealed through their content and community management (and am kinda surprised you interact with a business on social media that way)? I know I do.
If you are going to do social media for your biz, you gotta do it the right way.
- Use images that look like you spent some time on them. Clunky, sloppy or cheesy graphics do more harm than good. Canva, WordSwag or Adobe Post are all great apps for nailing great images for minimal time (or with minimal design expertise!).
- Be clear. What do you offer? Who do you help and how? You know your audience/target clientele. Be conversational and personable (not salesy!) while highlighting your expertise by using your content as a way to address and answer concerns or questions clients have before they even tell you about them.
- Be social. Like I said, talk TO folks not AT them. Take time to develop relationships on social media by responding to comments, offer encouragement on others posts, show some love on influencers pages by interacting with their content. By planning your content in advance, you can then have more time to daily – for even just a few minutes to engage with other people’s content. Search hashtags related to your clientele and browse their accounts. Answer questions. This creates a sense of community and a sense of community creates loyalty and clients.
Questions? Suggestions? Leave them below!
This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!