It’s great to have 1,000 likes. It’s bad when that means only 32 people are seeing your posts.
Have plenty of followers on your Facebook business page? That is awesome! Having that type of community like your biz is something you should be proud of.
Have you been in business for awhile and looking to stop just ‘doing’ social media and ready to be strategic? Good for you. It’s time to up your engagement game.
When you have a large following, it’s important to make sure you are reaching that following. (Psst, Did you know Facebook only allows on average a max of 4% organic (i.e. unpaid) reach of posts to audience (how is that for obnoxious?)).
Here is a good way to tell if you are reaching your audience on Facebook. When you log on to you business page for Facebook pages, the right-hand side will show you the stats for our reach and engagement for the week:
(You can always use Iconosquare, Union Metrics or Analytics.Twitter.com to see how engagement is on platforms like Twitter and Instagram).
Engagement shows you that your audience is seeing what you post and responding to what you post. You want this. Personally, I would rather see a smaller audience but a much higher level of engagement rather than the other way around cause you know what that means? Your people are seeing your stuff and they like your stuff and that gives you a higher chance of them buying your stuff. As Hilary Rushford of Dean Street Society says “it’s better to be profitable than popular.”
So what are some ways to make sure your audience is engaging with your stuff?
- Post consistently (daily when it come to Facebook as it helps with the algorithms of your page) and post at peak engagement times.
- Be engaging, be interesting, be social. No one wants to actively engage with a page that posts infrequently especially posts that are (or appear) sloppy or are straight up marketing (see here for my post on ‘best practices’ for creating content).
- Run some strategic sponsored posts (FYI: this is a great course for learning Facebook Ads)
- Hire a social media manager. They know the ins and outs of platforms, social media tactics and expertly represent your brand and business in a social sphere.
Questions? Suggestions? Leave them below!
This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!