Do you high-five yourself in the face?
I’d like to think most of you would say “No”
(but if you don’t, kudos to you).
Then, please, please, do not “like” your business’s posts on Facebook AS your business.
So often I see pages that “like” their own posts . And, well, it makes me wince a little.
In the words of one anonymous person that I surveyed (ahem, my sister), “When I see a business page like their own posts, I think they are trying too hard”.
Let your audience do the engagement. While you may like your own stuff in hopes of prompting it to show up in more newsfeeds…. Trust me when I say that is not the way to create the right impression. No one is fooled by the additional one like generated by liking your own stuff.
Sometimes liking your business’s post as your business happens because your page is connected to your personal account due to you being an admin or editor. But… don’t do that either (for the same reasons above). If you have content on your business page you’d like seen you have two options:
- Share it directly to your personal page but wait a bit till your audience as the time to engage with it ON your business page before sharing.
- Invest in some well targeted sponsored posts ads
- Make sure you are following best practices for when to post and how.
Questions? Ask ‘em below!
This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!