Little Red Promotions

Social Media Marketing + Training

Why You Should Be Social on Social Media.

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Why is it important to take the time to AUTHENTICALLY connect on social media?

Relationships are what make people buy. The more you know about your client, the easier it will be to anticipate your customers’ needs and offer solutions or services through your business. Customized and targeted social media content speaks to your target audience and then it’s your/your social media marketer responsibility to respond to questions, engage with positive reviews and/or complaints and thank customers for their patronage.

In a world where social interactions are replacing ‘real life’ interactions, follow for follow and non-sensical comment bots are du jour, a company that takes the time to truly interact with their online community will stand out from the crowd.

How do you do social on social media?

It’s simple.  Answer questions, like comments, respond to feedback professionally, feature user-generated content in your content, and visit the accounts of your followers and engage with their content. Keeping the ‘social’ piece of social media is key to social media being successful for your business.

When used the way it is intended, social media can be a personal platform that provides insights into customers’ behaviors and preferences. This connection helps create lasting consumer relationships!

 

Michael Stelzner of Social Media Examiner

 

This is part of my “what would a social media marketer do (in 300 words or less)?” series.  These tips and topics are for every social media user!



Hiring the Right People for Your Business

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Too often I have had people reach out to me looking for website work, graphic design, SEO or come across ‘We’re Hiring’ posts on social media looking obstinately for a graphic designer but the description ask for them to have “an eye for marketing content” and to post to social media channels.

When it comes to hiring the right people for your business, I understand budgets can foremost in the mind and can be tight when it comes to small businesses or sometimes a boss may feel they need to offer a full-time position to make it worth someone’s while.

Man – does that bum me out when I see that and I know I am not the only one.

Here’s why:

  •  Lumping three separate positions into one piece is not a financially strong decision for your business. You will end up with an expert at one thing, good at the other and ‘good enough’ at the third if you are lucky.
  • Paying people for the specific skills they have spent learning and refining will help your business. Hiring experts in their field on a consultant/freelance basis will be more effective and likely at a more affordable cost.
  •  More people, who are the right fit for your company, will apply. As mentioned in #1, I don’t apply for positions that include skill sets that aren’t in the role of a social media marketer (because I want to do a great job for clients and website design is not in my repertoire) and I am not looking for full-time work with one client so that does not appeal to me/other small businesses owners.

Next time you have a need in your business try putting the call out for an expert on a consultant basis and see if you are happier with the response.

Thoughts? Questions? Needs? Leave them below!

What Strategic Social Media Can Do for a Business

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Quick! Word association with social media… The first thing that comes to mind is  ‘community’, ‘network’, ‘worldwide’. All things that can be a home run for your business!

Effective social media strategy is essential to any organization. So what does that mean and how so?

For creative entrepreneurs, strategic social media can:

  1. Bring in new people in terms clients, sponsors, and/or partners
  2. Build a committed audience of customers 
  3. Obtain more website traffic by using use content to improve or expand SEO
  4. Convey thought leadership in areas of expertise

For non-profits, social media allows you:

  1. To get the word out about your organization in a cost-effective and timely manner
  2. Tell your story while becoming a thought leader in the space you serve
  3. More easily allow you to reach the people your organization serves while building a community of supporters through highlighting your mission and donation needs.

Over 75% of people- even with B2B companies- will look at a company’s social media before making a purchase, choosing an agency, or using a service. Being strategic and consistent matters!

Questions? Ask them below!

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This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!

What To Do With an Social Media Engagement Plateau

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needhelpYou have noticed over the last couple of months or weeks or days that your engagement has changed. You still believe in the content but it doesn’t seem to be receiving any traction.  So what to do?

First things first, we are all in this together.  A social media engagement plateau is a common thing.  So what do you do about it?

  • Check your insights. Has your audience shifted its peak times? If so, try a new time. If you were doing night, try the afternoon.
  • Do your insights reveal your audience is still clicking through on your content? If so, then great. Likes and comments are wonderful but the most important thing is that your content peaks their interest enough they click through to your website/store.
  • Try posting less or more depending on what you are already doing. Perhaps your audience has content fatigue if you post frequently or they need to know more about you and your stuff before they start engaging so try upping your posting. Keep it consistent and use peak engagement times to get your content out.
  • Dig through your content over the last month and see what’s been the most popular items. Do people like links the most? Pictures of your product? Designed graphics? Whatever it is- do more of it.
  • Reuse, Recycle, Repurpose what is working for your content. Talk more about those topics, repost that blog that resonated with your audiences, create a worksheet to go along with topics.
  • Reconsider the Platform You’re On. Take the time to do a little research and see if the platform you are on is one that has your target audience. For instance, if you’re looking to reach retired women in their 50’s-60’s, Twitter is not the way to go but Facebook is.
  • It Might Be Time to Consider a Social Media Marketer and Manager.  A social media manager (strategist/marketer) spends a TON of time on social media platforms and studying social media. They create engaging and informative content that can easily be shared and viewed by a larger audience which leads to bigger brand awareness- and who doesn’t want that?

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This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!

 

Why You Should Consider a Social Media Marketer for Your Business

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Does This Sound Familiar?

You have been in the social media game for a while. You have a large following but things seemed to have plateaued. You’re at a point where you are ready to take things off your plate and have them handled by an expert to get that  plateau handled.

Your business is booming, which is awesome.  What’s not so awesome is the fact you barely have time to promote your new product/expertise/business on social media and make sure you get new and interested clients in the pipe.

Have you been in business for awhile and looking to stop just ‘doing’ social media and ready to be strategic? Good for you. It’s time to up your social media ante and invest in a professional who can take over the strategy, customize content and interact with your online community.

A social media manager (strategist/marketer) spends a TON of time on social media platforms and studying social media. They (should) know the in’s and out’s of each platform and can strategize how to maximize the community you’ve built with the products and services you offer. They create engaging and informative content that can easily be shared and viewed by a larger audience which leads to bigger brand awareness- and who doesn’t want that?

Audiences remember and share content that has strong messaging, smart timing and an eye-catching form. Customizing a strategy to create that type of content takes expertise and time, which is exactly what a social media marketer has.   

Questions? Ask ‘em below!

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This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!

Contact Me at Deirdre@littleredpromotions.com 

 

Pricing for Your Business. For What It’s Worth | You

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Nearly a year in as my own boss, I’ve learned a few things.

Deciding what you’re worth and then stating it publicly is shockingly hard.

Realizing you’re worth it and deciding what “it” looks like is even harder.

I went out for oysters and pizza the other day with a friend who set me straight. I was confiding in her how I have routinely underbid myself in my business. And it’s been bothering me big time. I can’t figure out why I have been doing it. I’ve been afraid to explore why I am doing this and what I really want to charge because it’s not working out fairly on my benefit in terms of hours vs. work vs. amount (any other entrepreneurs relate to this?).

My friend set me straight. People value what they pay for, you can tell what someone values by what they pay for it.

So, she asked me what I wanted to charge and I said the amount and immediately felt calmer and more confident. I wondered why and she said it was because I was valuing what I was worth.

In the midst of discussing the ins and outs, I had an epiphany as to why I was lowballing myself. I had just written this post about my broke New York years and I realised that despite all the time that has passed, I still keenly recall what spending even a $100 felt like. It felt like stress. I love working with small business owners and finding out ways to grow their business and finesse their business presentation. My ideal clientele is full of entrepreneurs who, sometimes are or could be working on as a tight a budget as I used to live on in New York City. In wanting to work with them and help them, I underpriced my services and ended up not helping myself.

Getting clarity on why I was underselling myself and what I should be charging and then spending time finding out why I should be charging my price (at my friends advice, I spent some time tracking how much time I was putting into a project and realized multiplied with my hourly wage, I was working for free at some points. Realising how work I was putting into something helps me feel a lot more confident when I quote a price for a project now) has been wonderful.

If you’re a new business owner, know what you offer has value. Price your talents and services at the right place for where you are (Reality does have to be considered. You can’t start off at your dream wage when you don’t have the testimonials or experience to back it up). I feel far calmer and in charge, I am running my business not my business running me and that makes for a much happier day to day.

Tips for Knowing When to Post Your Content

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Listen, we’ve all been there. That “I am so excited, I have to share this NOW” feeling.

Here is some advice…if it’s late at night. Don’t do it.

You’re wasting your good news/update/latest promo.

 

Many times, I have been on social media before bed, scrolling through my newsfeed, and seen this:

“My new course is LIVE! Sign up below!”

“Working on a new product. Which one is your fave? Comment below and maybe get a freebie!”

At 11:30pm.

 

Sure, the argument could be “Well, you saw it! You were on social media then!”.  To which I’d say “Yea, I was. But did I click on any of those things (even if they caught my eye) since I was thisclose to sleeping? Nope.” Did I see any engagement on the piece then or when I checked back the next day (for the purposes of this post)? Nope.

If you are monitoring your peak engagement times and they happen to be 11:30pm, then keep on doing what you are doing. However, if you are posting late at night or super early because you are a busy entrepreneur/human being and it’s the last thing on your list/you forgot until then, DON’T DO IT.

It can take time to do social media correctly and if you don’t have the time, there are resources available (like me). However, if you are going to carve some time out of your busy day to post then do it when people are online so you have a better chance of your max audience (which is 4% organically).

 

Some quick tips for how to know when people are online:

  1. Check your page insights to see when you audience is online the most
  2. When do you see other brands posting and receiving engagement? Try those times
  3. Use logic and think about your target audience. ex. Folks who work in offices are not usually online Monday AM; they usually show up later in the afternoon or during lunch hours.

 

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This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!

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Denver, CO
Deirdre@littleredpromotions.com
M - TH | 9:30-5pm MHT
Friday | 9:30-4pm MHT

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