Why is it important to take the time to AUTHENTICALLY connect on social media?
Relationships are what make people buy. The more you know about your client, the easier it will be to anticipate your customers’ needs and offer solutions or services through your business. Customized and targeted social media content speaks to your target audience and then it’s your/your social media marketer responsibility to respond to questions, engage with positive reviews and/or complaints and thank customers for their patronage.
In a world where social interactions are replacing ‘real life’ interactions, follow for follow and non-sensical comment bots are du jour, a company that takes the time to truly interact with their online community will stand out from the crowd.
How do you do social on social media?
It’s simple. Answer questions, like comments, respond to feedback professionally, feature user-generated content in your content, and visit the accounts of your followers and engage with their content. Keeping the ‘social’ piece of social media is key to social media being successful for your business.
When used the way it is intended, social media can be a personal platform that provides insights into customers’ behaviors and preferences. This connection helps create lasting consumer relationships!
This is part of my “what would a social media marketer do (in 300 words or less)?” series. These tips and topics are for every social media user!