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Little Red Promotions

Social Media Marketing + Training

Why You Should Be Social on Social Media.

April 4, 2017 by LittleRedPromotions Leave a Comment

Why is it important to take the time to AUTHENTICALLY connect on social media?

Relationships are what make people buy. The more you know about your client, the easier it will be to anticipate your customers’ needs and offer solutions or services through your business. Customized and targeted social media content speaks to your target audience and then it’s your/your social media marketer responsibility to respond to questions, engage with positive reviews and/or complaints and thank customers for their patronage.

In a world where social interactions are replacing ‘real life’ interactions, follow for follow and non-sensical comment bots are du jour, a company that takes the time to truly interact with their online community will stand out from the crowd.

How do you do social on social media?

It’s simple.  Answer questions, like comments, respond to feedback professionally, feature user-generated content in your content, and visit the accounts of your followers and engage with their content. Keeping the ‘social’ piece of social media is key to social media being successful for your business.

When used the way it is intended, social media can be a personal platform that provides insights into customers’ behaviors and preferences. This connection helps create lasting consumer relationships!

 

Michael Stelzner of Social Media Examiner

 

This is part of my “what would a social media marketer do (in 300 words or less)?” series.  These tips and topics are for every social media user!



Hiring the Right People for Your Business

January 25, 2017 by LittleRedPromotions Leave a Comment

Too often I have had people reach out to me looking for website work, graphic design, SEO or come across ‘We’re Hiring’ posts on social media looking obstinately for a graphic designer but the description ask for them to have “an eye for marketing content” and to post to social media channels.

When it comes to hiring the right people for your business, I understand budgets can foremost in the mind and can be tight when it comes to small businesses or sometimes a boss may feel they need to offer a full-time position to make it worth someone’s while.

Man – does that bum me out when I see that and I know I am not the only one.

Here’s why:

  •  I’m a strong social media marketer with a proven track record. I wouldn’t apply for a position to support your business because meshed in with my role are skillsets which aren’t mine.
  •  Lumping three separate positions into one piece is not a financially strong decision for your business. You will end up with an expert at one thing, good at the other and ‘good enough’ at the third if you are lucky.
  • Paying people for the specific skills they have spent learning and refining will help your business. Hiring experts in their field on a consultant/freelance basis will be more effective and likely at a more affordable cost.
  •  More people, who are the right fit for your company, will apply. As mentioned in #1, I don’t apply for positions that include skill sets that aren’t in the role of a social media marketer (because I want to do a great job for clients and website design is not in my repertoire) and I am not looking for full-time work with one client so that does not appeal to me/other small businesses owners.

Next time you have a need in your business try putting the call out for an expert on a consultant basis and see if you are happier with the response.

Thoughts? Questions? Needs? Leave them below!

What Strategic Social Media Can Do for a Business

November 15, 2016 by LittleRedPromotions Leave a Comment

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Quick! Word association with social media… The first thing that comes to mind is  ‘community’, ‘network’, ‘worldwide’. All things that can be a home run for your business!

Effective social media strategy is essential to any organization. So what does that mean and how so?

For creative entrepreneurs, strategic social media can:

  1. Bring in new people in terms clients, sponsors, and/or partners
  2. Build a committed audience of customers 
  3. Obtain more website traffic by using use content to improve or expand SEO
  4. Convey thought leadership in areas of expertise

For non-profits, social media allows you:

  1. To get the word out about your organization in a cost-effective and timely manner
  2. Tell your story while becoming a thought leader in the space you serve
  3. More easily allow you to reach the people your organization serves while building a community of supporters through highlighting your mission and donation needs.

Over 75% of people- even with B2B companies- will look at a company’s social media before making a purchase, choosing an agency, or using a service. Being strategic and consistent matters!

Questions? Ask them below!

________

This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!

Welcome

Welcome

The world of social media. What a place. There's a difference between just “doing” social media and a social media strategy that drives engagement and sales. Finding that sweet spot isn't always easy.

That's where I come in!

I provide expert strategy and customization for social media marketing and management for established businesses looking to deepen their online presence, strengthen their connections, and optimize their engagement.

I also offer personalized social media trainings for budding businesses that want to do it on their own.

Press & Publicity

Little Red Promotions was recently featured on Huffington Post and Facebook for Business! Click Press tab for more details.

Social Media Tactics, Tips + Insights

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  • Why You Should Be Social on Social Media.
  • Hiring the Right People for Your Business
  • Say What? | Commenting on Instagram
  • What Strategic Social Media Can Do for a Business

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Deirdre@littleredpromotions.com
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