Listen, we’ve all been there. That “I am so excited, I have to share this NOW” feeling.
Here is some advice…if it’s late at night. Don’t do it.
You’re wasting your good news/update/latest promo.
Many times, I have been on social media before bed, scrolling through my newsfeed, and seen this:
“My new course is LIVE! Sign up below!”
“Working on a new product. Which one is your fave? Comment below and maybe get a freebie!”
Sure, the argument could be “Well, you saw it! You were on social media then!”. To which I’d say “Yea, I was. But did I click on any of those things (even if they caught my eye) since I was thisclose to sleeping? Nope.” Did I see any engagement on the piece then or when I checked back the next day (for the purposes of this post)? Nope.
If you are monitoring your peak engagement times and they happen to be 11:30pm, then keep on doing what you are doing. However, if you are posting late at night or super early because you are a busy entrepreneur/human being and it’s the last thing on your list/you forgot until then, DON’T DO IT.
It can take time to do social media correctly and if you don’t have the time, there are resources available (like me). However, if you are going to carve some time out of your busy day to post then do it when people are online so you have a better chance of your max audience (which is 4% organically).
Some quick tips for how to know when people are online:
- Check your page insights to see when you audience is online the most
- When do you see other brands posting and receiving engagement? Try those times
- Use logic and think about your target audience. ex. Folks who work in offices are not usually online Monday AM; they usually show up later in the afternoon or during lunch hours.
This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user!