You’ve written an awesome blog post. The topic is on point, witty lines included, great intro- the works. You post it to Facebook and eagerly await the engagement with your community… only, no one bites.
So what is up?
Well, let’s look at how it looks.
Is the photo a thumbnail?
Is there a photo at all?
Facebook is a image based media. You have about nine seconds to grab someone’s attention and you are competing with an average of 1,500 newsfeed stories on any given day.
You need an eye catching and on topic (and the right sized) image to go with your post. (You also need a great blurb to go with it but more on that in another post). For some platforms, there are ways to select what image you want to post as your header photo on social media, sometimes though, it can be cut off.
Here is the way around that:
- Once you have that popping piece of eye candy for your post, upload it directly to Facebook just like you would a photo.
- Copy and paste title of your blog and/or write your summary blurb and follow with a bitly link (shortened link) of your blog post
- Voila! Sit back and wait for all that lovely engagement.
Blog is on point, witty lines included, great intro- the works. Only no bites on #socialmedia, what gives?
This is part of my “what would a social media marketer do (in 300 words or less)?” series. I see lots of great ideas and content on social media accounts that aren’t always executed in the best manner possible. These tips and topics are for every social media user. Any questions? Send them to Deirdre@littleredpromotions.com